3 Traits You Need for a Successful Real Estate Career

If you like people and enjoy solving problems, a career in real estate may be a good match for you. However, in addition to being a people person, there are certain skills that all successful real estate agents share. Many people begin in real estate part time while learning the ropes, and it’s a great second career for those entering their middle years. You can get your Nevada real estate license online or by attending a local real estate school; some of the bigger companies will even sponsor likely candidates. If you’re serious about the profession, you can go one step further and become a credentialed Realtor.

Market Knowledge

This may seem to be a no-brainer, but a surprising number of agents don’t know the markets they serve. Clients appreciate knowing that their agent lives in the local community and can provide guidance from an insider’s perspective. But, local knowledge goes deeper than just knowing the nicer neighborhoods or where the local schools and retail centers are. You should also be able to match the neighborhood to the client. For example, a single professional may not be a good fit in a neighborhood filled with young families.

Being local also means that you can help clients find the right lenders and enables you to develop a meaningful relationship with everyone from builders to interior designers. You will also have a greater awareness of sales and demographic trends within the community. This will help you with targeted marketing in any season or housing surge.

Organization 

Even if you work with a brokerage – and we suggest that you do in the beginning – you are still considered an independent agent in many ways. This is where your organizational and management skills come into play. Your brokerage may have set standards for marketing and other sales components, but it’s your initiative, drive and professionalism that will help you achieve individual success.

Even if you only have one or two clients per month at the start of your career, you’ll still need to arrange showings, set up open houses and schedule meetings with prospective clients, home inspectors and professionals in the legal and lending industries. Your knowledge of the local markets will also be an asset in helping remain organized and serving your clients to the best of your ability.

Assertiveness

Unlike some sales professions where you must convince a client to buy a product or contract a service, your clients come to you because they already have a specific need: to buy or sell a home. Often, you will be competing against other agents and their clients for a property or other brokerages to obtain an exclusive listing. Your marketing knowledge, organizational skills and negotiating power are assets here as well, but you have to have a degree of assertiveness to come out on top. Being assertive does not mean being aggressive, however; youshould always remain professional and ethical in all of your business dealings.

Sales careers aren’t for everyone, but they can be very lucrative if you have the drive and passion to make yours a success. Professional Realtors will always be in demand even in tough markets because everyone needs a home whether they are renting or buying. You can learn more about the requirements in your state by talking to a broker or contacting someone at an accredited real estate school.